Deal Memo 

Publication Date: 05/25/2025

1864 Fund is leading Lucihub's growth round with a $500k investment. AngelNV5 is adding on another $55k through LH Investors SPV, where we're pooling up to $445k in additional capital for maximum impact. As lead investor, we've secured a matching investment of up to $750k from the State of Nevada SSBCI program – providing additional capital to accelerate Lucihub's growth while strengthening our investment position.

Why Lucihub

Our due diligence highlights Lucihub's strong momentum and strategic positioning in the high-demand video production market. Led by seasoned executives with deep media and technology expertise, Lucihub has achieved $400,000 in ARR and built relationships with industry leaders like Microsoft and CBRE. The platform's blend of AI-driven automation and human creativity sets it apart, allowing businesses to produce high-quality videos quickly and affordably. Lucihub's scalability is bolstered by its Microsoft partnership, which enhances market reach and credibility. Lucihub has the potential to redefine video production for enterprises, with the versatility to expand into verticals such as corporate training, L&D, and video podcasting. Notably, the founder has put over $650k into the company himself, showing unprecidented committment to its success. Our analysis indicates a clear path to 50x+ returns with continued execution on their growth strategy.

Below are detailed diligence reports and investment documentation for Nevada Certified and SEC Accredited investors ready to take advantage of this opportunity

Click Here to View Pitch Deck

Lucihub is poised to transform the enterprise video market with its AI-powered creative director platform. By combining advanced AI tools with professional human editors, Lucihub eliminates the traditionally slow, complex, and expensive process of video production. The platform streamlines everything from script creation to final edits, enabling businesses to produce high-quality videos at scale, in a fraction of the time and cost of traditional methods.

Operating in a market where 89% of businesses already use video for marketing, Lucihub provides a critical solution for organizations needing to create more content faster, without sacrificing quality. Its unique blend of AI-driven efficiency and human oversight ensures videos meet brand standards and creative vision, addressing a key gap where fully automated tools often fall short.

With strategic partnerships, such as being part of the Microsoft for Startups Founders Hub, Lucihub has a built-in advantage to scale quickly. The Microsoft partnership not only provides credibility but also opens doors to enterprise clients through the Azure Marketplace, offering a force-multiplier effect on sales and distribution. This partnership could also make Microsoft a natural acquisition candidate, along with other tech giants like Adobe, Salesforce, or HubSpot.

Lucihub’s future roadmap includes expanding into verticals like corporate learning and development (L&D) and video podcasting, creating multiple avenues for growth. Just as Canva democratized design, Lucihub has the potential to become the go-to platform for scalable, professional video production, capturing a significant share of a rapidly growing market. The company’s focus on increasing AI-driven processes to 80% by Q4 2025 enhances operational efficiency, setting the stage for improved margins and a compelling investment opportunity.

Founding Team

Amer Tadayon, Founder & CEO: Amer is an experienced executive and entrepreneur with a strong focus on media and technology. He has held leadership roles at CleanSpark as Chief Revenue Officer and previously founded p2kLabs Digital, which was acquired by CleanSpark. His background includes leadership positions with prominent companies such as IBM, Cognizant, and frog design. Amer has personally invested over $650,000 of his own money in the last 3 years. 

Tim Huckaby, CTO: Tim brings over 35 years of experience in the technology industry, specializing in AI, computer vision, machine learning, augmented and mixed reality (AR/MR), data visualization, and edge computing. He is a recognized leader as a Microsoft Global RD and AI MVP and a founding member of the Microsoft Partner-to-Partner Advocacy Council. 

Jennifer Lopez, VP of Client Success: Jennifer has over 20 years of experience in media and entertainment, with leadership roles at high-profile organizations such as Universal Pictures, Netflix, and Dale Carnegie. She is a seasoned sales and marketing leader with a strong understanding of media production. 

Go-To-Market Plan / Traction

Lucihub's go-to-market strategy focuses on a B2B sales approach targeting corporate communications teams, marketing departments, and creative agencies. The company uses a combination of direct sales and strategic partnerships (including Microsoft) to reach enterprise clients efficiently. Sales efforts emphasize Lucihub’s ability to streamline video production and reduce costs while maintaining quality. The company plans to allocate 60% of the current fundraising to sales and marketing initiatives, 30% to product development, and 10% to operations, ensuring a balanced approach to scaling both market presence and platform capabilities.

Traction

• Financial Performance: $400,000 in current ARR, targeting $1M ARR by end of 2025.
• Client Deliverables: 1300+ videos produced in the last 4 quarters.
• Customer Portfolio: Serving key clients like Microsoft, CBRE, Galaxy Gaming, Sumo Logic, and Boys & Girls Club.
• Operational Efficiency: AI-driven processes increased from 20% in 2023 to 50% in 2024, targeting 80% by Q4 2025.

Risks 

Market Adoption Risk: Lucihub operates in a competitive market with established players in both high-end professional production and low-cost DIY video tools. Slower-than-expected adoption by enterprise clients could impact growth projections.

Operational Scalability: As video demand increases, maintaining a high gross margin while scaling both AI-driven processes and human editing capacity could present operational challenges.

Technological Competition: Rapid advancements in AI and video technology could lead to new entrants offering similar or superior services, potentially eroding Lucihub's competitive advantage.

Due Diligence Report

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Market Background

The enterprise video market is experiencing rapid growth, driven by the increasing demand for high-quality video content across industries such as technology, education, media, entertainment, and corporate sectors. The global enterprise video market was valued at $16.4 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 13.8%, reaching $27.5 billion by 2025. North America accounts for approximately one-third of this market, representing a $9.1 billion opportunity.

The market is fueled by the widespread adoption of video as a critical tool for marketing, corporate communications, training, and brand storytelling. Businesses are increasingly leveraging video to engage audiences, streamline internal communications, and enhance their digital presence. The rise of remote work and virtual collaboration has further amplified the need for efficient, scalable, and cost-effective video production solutions.

Lucihub operates within this landscape, targeting a 5% share of the North American market, translating to a $455 million serviceable obtainable market (SOM). The company’s blend of AI-driven automation and human creativity addresses the market's need for rapid, professional-grade video content, offering a competitive edge in a fragmented industry where quality, speed, and scalability are paramount.

Note: Lucihub plans to grow beyond Enterprise, pursuing the massive broader video market. This analysis covers only the enterprise segment, which is significant. Market size is not a constraint for Lucihub's success.

Business Model

Lucihub operates on a subscription-based business model, offering tiered pricing plans designed to accommodate businesses of varying sizes and needs. The platform generates revenue through a mix of one-time and recurring subscription fees, providing predictable and scalable income streams.

Pricing Tiers:

• Starter Package: Ideal for brands testing the waters with a set package of 10 professionally edited short-form videos annually.
• Pro Plan: Offers a mix of up to 5 short-form or 3 long-form videos per month, targeting businesses with regular video content needs.
• Enterprise Plan: Custom pricing for high-volume clients, providing robust capabilities including 10+ short-form and long-form videos per month, tailored for agencies and large corporations.

Product Roadmap

Lucihub's product roadmap focuses on moving up the value chain by expanding its core Production Cloud into specialized vertical applications. The company plans to build on its AI stack—comprising both client-facing and system tools—to create tailored solutions for high-potential markets such as enterprise video production, corporate learning and development (L&D), and video podcasting. This strategic approach not only enhances Lucihub's core offering but also opens new revenue streams by delivering targeted tools and applications that meet the specific needs of these verticals. As the platform's AI-driven processes become more advanced, Lucihub aims to increase automation while maintaining high-quality, professional-grade video output.

Competitors

Lucihub occupies a unique position in the video production market by offering a hybrid model that combines the affordability and speed of DIY video apps with the professional quality of traditional video production services. Unlike professional production studios, which are costly and time-consuming, Lucihub provides a fast turnaround at a fraction of the price while maintaining high-quality output.

Compared to DIY video apps, Lucihub offers significant advantages in expertise and ease of use. The platform’s AI-driven creative tools and professional editing services reduce the need for in-house expertise and specialized equipment, which are often required by both high-end production companies and some DIY solutions. Lucihub's 72-hour turnaround time and robust quality control ensure that businesses can produce polished, on-brand videos quickly and efficiently.

This strategic positioning enables Lucihub to serve businesses that need professional-quality videos without the traditional hassles of cost, time, and complexity. The company effectively bridges the gap between expensive, high-quality production services and fast, low-cost DIY tools, providing a compelling option for enterprises needing consistent and scalable video content creation.